THE PROBLEM
OUR CAMPAIGN BY THE NUMBERS
INCREASE ENGAGEMENT, INCREASE OCCUPANCY
Like many hotels, our client had a Facebook business page but they weren’t maximizing the potential. A Facebook Business Page can extend your local footprint, drive website traffic, increase engagement, and be a great place to show how much, former customers enjoyed their experience. In effect, Facebook gives your business a way to engage with your potential customers in a way that helps to increase bookings.
THEIR GOAL
A FACEBOOK PAGE WORTHY OF THE HOTEL
The hotel did everything else right – great customer service, a beautiful establishment with great amenities and an ideal location. They just needed to tell everyone. Off-peak occupancy was steady and it was accompanied by a stellar peak season, they knew the hotel could go to barely making it profitable in just a year. The alternative was not something they were willing to consider.
OUR SOLUTION
TARGETED POSTS AND ONLINE ENGAGEMENT
THEIR SUCCESS
A WINNING STRATEGY
By segmenting the audience we were able to create Facebook ads that spoke to the audience on a personal level. Website traffic increased 28X the number of visits prior to the campaign
A FULLY OCCUPIED HOTEL IS A HAPPY HOTEL
There was never any doubt in the mind of our client that their hotel deserved to be successful and could be 100% booked every peak season. The only thing missing was a social media strategy that could expand their footprint and drive visitors to their website. Once we accomplished that, their wonderful staff took care of the rest.